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What constitutes a good business website and does my business need it?

Websites are nothing new – they are workhorse of any small or medium business owner and have been for decades. A website should serve as a business’ central hub, to where all other marketing efforts lead a potential customer. The main advantage of having your own business website, using an open source content management system…

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Why do you need Digital Marketing?

A lot of companies hear about Digital Marketing, but they don’t know what it is and how they can use it. Simply put, Digital Marketing is a combination of various marketing and promotional ideas designed to help you increase your company’s exposure in the online world and boost your ranking as well. Why would you…

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Great ways to improve your web design

Your web design will directly influence the user experience, so you have to opt for a web design that’s distinct, unique and persuasive. But how can you improve the web design, are there any methods you can use in this regard? Turns out there are quite a bit of them, it all comes down to…

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Social Media Marketing tips from the Pros

Social media is all about allowing you to connect with others, but businesses can also use it in order to generate customers and leads. Doing this is actually very easy and you will find the entire process to be very fulfilling. But there are some marketing tips that will make the process even more rewarding.…

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Tips to create a great AdWords campaign

AdWords is a great platform for every business. With its help you can get a stellar revenue and there is a lot of value to be had here, if you use it properly. With that in mind, we wanted to share a few great tips that will help you design the best AdWords campaign for…

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PPC Advertising mistakes that you need to avoid

PPC Advertising is a very good tool as long as you use it in a proper manner. Unfortunately, there are many marketers that do not use PPC Advertising as they should, and this does tend to bring in front multiple problems. Thankfully, we are here to tell you which are those mistakes so you can…

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Great WordPress plugins you should use right away

WordPress is a very good platform, but the reality is that it just doesn’t offer the very good experience that you expect from it. Instead, it relies on the use of plugins and it all comes down to you to pick the right ones for you! Yoast SEO https://wordpress.org/plugins/wordpress-seo/ This is a very important plugin…

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How to create an effective email drip strategy

E-mail marketing is still a popular choice for many web advertisers and for marketers. The problem with e-mail marketing is that it takes some time to build up a list of quality email contacts that you can use with all of your newsletter content and messages. Creating an e-mail drip strategy that you can use…

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How can you improve the growth of your company with digital marketing

There are many new trends in digital marketing that can help you to stay ahead of the competition. Here are some of the top growth strategies that you can follow in digital marketing for greater improvements with your current campaigns and future campaigns: Going live: Live streaming is becoming a very big thing in digital…

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How can you make AdWords campaigns work with a small budget?

If you are planning on using ad words but you have a relatively small budget is extremely important that you work at planning out advertising campaigns that will stretch your budget further. Here are some of the top strategies that you can use to help any ad words campaign stretch further. This means that even…

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The top adwords improvements you can be using today

Adwords is a massive business for google and there are a number of excellent ways that you can use it to the fullest extent. With millions of dollars exchanged between advertising professionals and website owners over the adwords servers each day, there are a number of tips you can use to improve your overall success…

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Top tips for writing more interesting email marketing messages

The way that we design e-mail marketing content is essential to making sure that the content is opened and accessed with ease. When it comes to creating more interesting e-mail marketing messages it’s extremely important that you follow some of these top tips for writing improved email messages as a marketer: Work on titles extensively:…

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Top web design mistakes that will continue in any market

There are a number of top mistakes that occur in almost every element of web design. Even now with so many tools available for amateur and professional web designers, there are some top web design mistakes that seem to be in avoidable. Here are some of the top mistakes to watch for in web design…

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Tips for designing a better user interface

Creating a website that easy to find is equally as important as building a website that’s easy to use. With the newest search engine standards of quality and streamlined user interface that is easy for people and search engine crawlers to navigate will help you capture top search engine spots. Here are some tips on…

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Some top shortcuts you can use with google analytics

You may regularly use Google analytics to track your search engine advertising, page visits and more. What many website owners don’t realize however is that there are a number of excellent shortcuts available within Google analytics that can help you to improve the quality of your website and speed up statistical analysis on your marketing…

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Great SEO tips for 2017

Search engine optimization is very important for every online business. However, each year you get to find new trends, so it’s pretty hard to figure out which are the best tips and ideas that you can focus on at any given time. Thankfully, here you have some of the best SEO tips to focus on…

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How can you be using mobile PPC more effectively

Pay per click advertising on a mobile platform is just as important as any other major form of pay per click advertising support. With so many people conducting business that is compatible with mobile devices and more and more people getting on smartphones and tablets every day a mobile PPC strategy is becoming increasingly more…

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Top PPC trends you need to be using

There are a good number of massive developments in PPC advertising within the past year. If your company is attempting to stay up-to-date with all the latest paid search advertising solutions, it is extremely important that you continue using these methods to improve the conversion rates of your advertising so that your budget can stretch…

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How is voice search changing SEO?

Digital voice search services on smart phones as well as on home automation services like the Amazon Alexa, are making the process of completing digital search is much easier. Voice chat is becoming a much more reliable technology and over the past two years speech recognition has become far better ensuring that nearly 40% of…

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How can you speed up your website to improve conversion rates?

When most people think about conversion and website design they are often interested in pure SEO values and content. Having a quality design that is also well optimized could potentially improve your website conversions as a marketer as well. Page speed can do a lot for your search engine ranking as well as the number…

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How can you improve e-mail marketing engagement in 2017?

E-mail marketing is still an extremely powerful force that you can use to improve your website and gain new visitors. Finding more e-mail subscribers from your website and making sure that they end up actually opening the e-mails you send out is important. Here are some strategies for improving the engagement that you receive from…

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Could the next marketing platform in tourism be trip advisor?

With so many restaurants hotels and tour companies finding their livelihood from major review sites like Google reviews today, it can be difficult to compete with other companies if you are just starting out. Trip advisor has recently suggested that they are offering a new page design including subscription-based ad purchases for hotels, restaurants and…

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How to whitelist emails

Stoute Web Solutions wants to help make sure your emails are getting delivered to you! In order to help ensure proper delivery of emails to your inbox, you can add senders of legitimate emails to your Whitelist, also called the Approved or Safe Sender list. Click below to view instructions on how to do whitelist…

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Introducing Stoute Help!

Over the past few years we’ve built a number of WordPress based websites which have empowered the website owners to take control of their website and push the boundries of what they thought was possible. Now we’re launching a new service included in every new website we design or maintain. It’s an admin help tool…

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Portland Web Design – We do it a little different

There are many things that are a little different in the Portland area. Portland Web Design is one of them. In Portland, Web Designers tend to have a stronger understanding of the businesses they work with. We really get to know our clients, their businesses, and their goals. It’s too often that we hear about…

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Social Bookmarking

What is Social Bookmarking? It’s no surprise that the vast majority of people are now getting their news, entertainment, and event information via social media. Managing and maintaining access to important posts has become essential to finding a desired post buried in cat memes and Buzzfeed videos. Social bookmarking allows users to store, categorize, search,…

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Drupal 6 Support to End

Drupal 6 which was originally released in early 2008 is reaching its end of life. Drupal 6 will no longer be supported by the Drupal community as of February 24, 2016. We’ve put together answers to frequent Drupal 6 questions below.   HOW DO I KNOW IF MY WEBSITE IS BUILT WITH DRUPAL 6? The easiest way to…

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How to add a business to Google Maps without an Address

Getting your business listed on Google Maps increases inline visibility even if your business is entirely mobile or online. If you aren’t operating a brick-and-mortar storefront you want not want to post an address, and you don’t have to! Listing your business on Google Maps is done by setting up a profile in Google Places…

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Share Login Cookies between WordPress Subdomains

I wrote a post early last month that walked you through how to share login cookies between two WordPress installations. In this post I’m going to take it a step further and break down the code to make sure it can be easily understood and used. The first WordPress install is actually exactly identical, so…

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