There are many new trends in digital marketing that can help you to stay ahead of the competition. Here are some of the top growth strategies that you can follow in digital marketing for greater improvements with your current campaigns and future campaigns:
Live streaming is becoming a very big thing in digital marketing. Just as video marketing has dominated trends over the past few years, the number of live applications and social media sites that allow for live broadcasts are being used by many corporations. Live streaming a booth at a convention or even just a new demonstration of a product you are releasing can be an amazing marketing tool.
Using new social networks:
Harnessing the power of social networks like snap chat by using sponsored geo-filters or creating your own company account can be a very powerful advertising tool. Snapchat is still quite an underutilized social network by many businesses and by breaking into this social network early on, your business could see substantial success for relatively low buy in.
Working with social influence:
Marketing your products with the help of Instagram marketers and social media celebrities could be an excellent way that you can subtly advertise. Many of the world’s top YouTube stars and Instagram celebrities have millions of followers tuning into their pages each day. If one of these marketers/celebrities would fall within your target market you would be amazed at the responses you might see just by setting of a product or paying a small fee for them to use it on their page.
Keep some of these unique strategies in mind for the future of digital marketing and how you can leverage some new strategies before they become commonplace trends.