Social Media Marketing
Digital Marketing for the Forestry Industry
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing.…Read More
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain…Read More
What is Email Marketing?
Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for your small business. In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer) There are two approaches to email marketing: The first approach…Read More
What is Social Media Marketing?
Social media marketing is the utilization of various social networks to promote your business. Different types of businesses see success on different social networks. Retail and travel businesses often see success via visual ads – amazing product or destination imagery which draws in potential customers through aesthetic appeal. For such an approach: Instagram, Pinterest or…Read More