Posts by pstoute
How can you increase e-mail revenue using content created by your users?
User generated content is becoming an extremely popular way that marketers are building content for a variety of areas. With e-mail marketing, there are many companies that are even using user generated content in their newsletters and offers. Here are some of the top ways that you can incorporate user generated content into your email…Read More
Avoid these mistakes when writing holiday email content
If you are planning on creating a holiday marketing campaign for e-mail subscribers it’s very important that you do it in the correct way. Making some early mistakes in your holiday e-mail content can sometimes lead to a crippling in revenue over the holiday season. Here are some top mistakes that you should avoid in…Read More
Website Maintenance is the next Requirement for Successful Websites
Just like any software, websites require ongoing maintenance and updates, to keep the site working properly. Avoiding website maintenance is like not having regular oil changes on your car or truck. You wouldn’t drive your car very long if you didn’t look after it’s routine maintenance, would you? Well, the same process is true for…Read More
Can your overland business sell internationally?
Expanding your production or your sales internationally could be an extremely difficult decision. If you’re already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you’re ready to expand and if an international market might be…Read More
How to welcome a new employee and keep them productive from day one
Welcoming a new employee for your company can be a very difficult process. It can often take time for employees to adjust and to make sure that they can become effective from the very first day of their job. Here are some of the top ways that you can welcome a brand-new employee and keep…Read More
How to improve your inventory management in your Overland business
Inventory management for a major part supplier or even a manufacturer can be one of the greatest sources of inefficiency within the Overland business. Without a proper inventory management system it’s possible that your business could simply be wasting hours every week which is magnified extensively through multiple employees and locations. Here are some top…Read More
The top rules for creating successful promotion materials in the Overland business
The Overland business is extremely competitive and if you are enabled to promote your products or your company well, it’s likely that your customers could be going to your competition. When you need to promote her new products or reach out to your target market to get them purchasing items from your store, there are…Read More
Tips on money management for your Overland business
If you are in the early stages of your business the idea of managing finances might seem absolutely impossible to manage a times. During the early stages of your business it can feel overwhelming managing all of the cost of start up as well as tracking the money that’s coming in to your company and…Read More
How to improve your networking ability in the Overland industry
Whether you’re going to be selling parts or servicing vehicles in the Overland industry it’s extremely important that you make some business connections. Quality networking within this industry can help to bring your customers some huge advantages as well as allow your business to continuously expand. If you are just starting out and your interested…Read More
How to create fantastic print brochures for your overland business
If you are in the Overland business and you need to prepare brochures for a tradeshow or even for mail outs, it can be very difficult to know exactly where to start in the process. Tradeshow advertising and mail out advertising can be extremely effective in this business but without the right brochure or mail…Read More
Top logo design tips for your Overland business
While working on the image for your business or your website it’s extremely important that you present a unified logo that symbolizes the type of products that you’re going to be selling. In the Overland business there are a number of common design trends that run from including beautiful landscapes, four-wheel-drive parts and even deep…Read More
Branding success tips for your Overland business
If you are a part supplier or even a full manufacturer of overland vehicles, it’s extremely important that you have a clearly defined brand for your business. Opening up an online store or simply having access to the right parts today isn’t going to get you noticed. In order to separate yourself from the competition…Read More
Strategic Plan is just a Trip Plan for your Overland Business
Before any adventure is taken you develop a trip plan. Learn how to adapt this process to work for you to develop a strategic plan for your overland business. I get it planning can zap a lot of the fun out of the excitement of planning your next great overland adventure. But taking the steps…Read More
What is Content Marketing?
Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but…Read More
What is Marketing Automation?
Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content…Read More
Digital Marketing for the Forestry Industry
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing.…Read More
What is Outbound Marketing?
Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a…Read More
What is Inbound Marketing?
Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is a “softer” approach than Outbound Marketing, and generally relies heavily on blogging and content, as well as webinars and other educational tools to reach the…Read More
What is Lead Generation?
Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained, this approach focuses on identifying candidates who are most likely to make a purchasing decision and reaching out to them through various marketing channels and offers. A business focused on lead generation techniques may…Read More
What is Retargeting?
Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or other means. A piece of code is then stored on their device which then ques up display ads for your business across a network of other websites, making a potential customer more likely to…Read More
What is Search Engine Marketing (SEM)?
Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine Optimization (SEO), SEM relies on paid advertisements, rather than organic reach, to push a link to the top of the search results. SEM is a numbers game, and it can be a difficult one…Read More
What is Reputation Management?
Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the internet. It’s defined as “the influencing and/or control of an individual’s or business’s reputation.” Even back in 2010 an article in the Guardian suggested that, in the future, millions will employ reputation managers —…Read More
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain…Read More
What is Email Marketing?
Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for your small business. In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer) There are two approaches to email marketing: The first approach…Read More
What is Social Media Marketing?
Social media marketing is the utilization of various social networks to promote your business. Different types of businesses see success on different social networks. Retail and travel businesses often see success via visual ads – amazing product or destination imagery which draws in potential customers through aesthetic appeal. For such an approach: Instagram, Pinterest or…Read More
What constitutes a good business website and does my business need it?
Websites are nothing new – they are workhorse of any small or medium business owner and have been for decades. A website should serve as a business’ central hub, to where all other marketing efforts lead a potential customer. The main advantage of having your own business website, using an open source content management system…Read More
Why do you need Digital Marketing?
A lot of companies hear about Digital Marketing, but they don’t know what it is and how they can use it. Simply put, Digital Marketing is a combination of various marketing and promotional ideas designed to help you increase your company’s exposure in the online world and boost your ranking as well. Why would you…Read More
Great ways to improve your web design
Your web design will directly influence the user experience, so you have to opt for a web design that’s distinct, unique and persuasive. But how can you improve the web design, are there any methods you can use in this regard? Turns out there are quite a bit of them, it all comes down to…Read More
Social Media Marketing tips from the Pros
Social media is all about allowing you to connect with others, but businesses can also use it in order to generate customers and leads. Doing this is actually very easy and you will find the entire process to be very fulfilling. But there are some marketing tips that will make the process even more rewarding.…Read More
Tips to create a great AdWords campaign
AdWords is a great platform for every business. With its help you can get a stellar revenue and there is a lot of value to be had here, if you use it properly. With that in mind, we wanted to share a few great tips that will help you design the best AdWords campaign for…Read More