Small Business Guides
Avoid these mistakes when writing holiday email content
If you are planning on creating a holiday marketing campaign for e-mail subscribers it’s very important that you do it in the correct way. Making some early mistakes in your holiday e-mail content can sometimes lead to a crippling in revenue over the holiday season. Here are some top mistakes that you should avoid in…Read More
What is Content Marketing?
Content marketing is a discipline of marketing, most often used within the inbound marketing framework, which relies heavily on creating and disseminating original content, such as articles, tips, videos, images, webinars, podcasts, and other assets which a potential customer may find interesting. Content marketing generates 3 times as many leads as traditional outbound marketing, but…Read More
What is Marketing Automation?
Much as the term implies, marketing automation is a system to nurture leads and turn them into customers through a pre-determined set of processes. HubSpot describes marketing automation at its best as: “software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content…Read More
Digital Marketing for the Forestry Industry
Trees are a natural resource that many companies procure for a variety of reasons including fuel, construction, landscaping, art, medicine, and food. Some sectors of the forestry industry have remained the same for more than a hundred years, while other sectors have embraced new technology. The latest technology is digital marketing and social media marketing.…Read More
What is Outbound Marketing?
Outbound marketing is the exact opposite of inbound, where the tactics often involve “yelling” at potential customers to get them to check out your offer. Outbound practices can include cold emails, cold calls, display advertising, SEM. Typically, outbound marketing is a viable strategy when your business is looking for a quick win – getting a…Read More
What is Inbound Marketing?
Inbound marketing is a form of marketing focused on building a lead or customer base by providing interesting, relevant information, at the right place at the right time. This is a “softer” approach than Outbound Marketing, and generally relies heavily on blogging and content, as well as webinars and other educational tools to reach the…Read More
What is Lead Generation?
Lead generation is a marketing approach primarily used in business to business marketing but sometimes in consumer marketing initiatives. Simply explained, this approach focuses on identifying candidates who are most likely to make a purchasing decision and reaching out to them through various marketing channels and offers. A business focused on lead generation techniques may…Read More
What is Retargeting?
Retargeting is a form of display advertising which kicks in when a person visits your website through an SEM campaign, or other means. A piece of code is then stored on their device which then ques up display ads for your business across a network of other websites, making a potential customer more likely to…Read More
What is Search Engine Marketing (SEM)?
Search Engine Marketing is a marketing tool which allows advertisers to appear higher in search rankings. As opposed to Search Engine Optimization (SEO), SEM relies on paid advertisements, rather than organic reach, to push a link to the top of the search results. SEM is a numbers game, and it can be a difficult one…Read More
What is Reputation Management?
Reputation management is an activity which involves the tracking of online reviews of your business and your business listings on the internet. It’s defined as “the influencing and/or control of an individual’s or business’s reputation.” Even back in 2010 an article in the Guardian suggested that, in the future, millions will employ reputation managers —…Read More
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a mix of techniques used best in conjunction with your own business website, as opposed to a webpage hosted for your business by a service like Wix or one of many others like it. The purpose of SEO is to get your business website to appear when people search for certain…Read More
What is Email Marketing?
Email marketing is another long-standing staple of digital marketing and, when done the right way, can be an amazing tool for your small business. In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer) There are two approaches to email marketing: The first approach…Read More
What is Social Media Marketing?
Social media marketing is the utilization of various social networks to promote your business. Different types of businesses see success on different social networks. Retail and travel businesses often see success via visual ads – amazing product or destination imagery which draws in potential customers through aesthetic appeal. For such an approach: Instagram, Pinterest or…Read More