If you are planning on using ad words but you have a relatively small budget is extremely important that you work at planning out advertising campaigns that will stretch your budget further. Here are some of the top strategies that you can use to help any ad words campaign stretch further. This means that even if you have a very small budget to spend, you can have some success with conversions:
Work on keywords:
Focusing on the right keywords with a small budget is absolutely crucial. It can take some time to go through keyword selection so that you end up with branded keywords for your particular niche. Targeting a few longtail keywords for your business specifically will help your ads get clicked.
Using geo-target support:
Marketing only to individuals in your target market or that you would like to purchase your products will help you to use the most of your advertising budget. You can target any advertising on add words to a specific zip code, city or even a mile or kilometer radius around your business. Using specific geo-targeting will ensure that you can stretch your advertising budget further.
Advertising effective times:
This strategy is called day parting and it involves advertising only when your business is open. If you have hours between 8 to 4 for example or 9-to-5 you will only display ad words advertising during the times that your business is open. You can really shorten up advertising times to only peak hours as well such as between 2-5pm so that you can really condense your advertising budget while drawing in new customers.
Keep some of these ideas in mind for extending your advertising budget further and getting started with Adwords if you have just a small budget.