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BRAND STRATEGY

Brand Strategy. Your brand is more than your logo, name or slogan — it's the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey.

CONTENT MARKETING

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

DEMAND GENERATION

Ultimately, demand generation captures the umbrella of marketing programs that get customers excited about your company's product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

INBOUND MARKETING

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.

LEAD GENERATION

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

SEARCH ENGINE MARKETING

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility, typically using a paid medium such as Google AdWords.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO), is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

SOCIAL MEDIA MARKETING

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

WEB HOSTING

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.

WEBSITE ANALYTICS

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

WEBSITE DESIGN

Website design is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.

WEBSITE MAINTENANCE

Website Maintenance is the process to keep a website's software and plugins up to date and running smoothly. This allows the website's content team to focus on building content vs. ensuring that the website operates correctly.

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Everything You Need for your Digital Marketing Project